Many things peeve Dallas Mavericks owner Mark Cuban, and now the four letter network can be added to that list.
Cuban took to his blog yesterday to explain how ESPN is blowing opportunities to leverage its power through social networking juggernaut, Twitter.
In the past, sports fans first stop in the search for sports news would be ESPN.com . Twitter changed all that. Twitter means we dont have to go to ESPN.com, we just check our twitter stream. Those people we follow always send us the updates we needed right to us. And we like it. And if we want more information, we just clink on the links they send us.
Today, sports news finds millions and millions of sports fans first via twitter. Unfortunately for ESPN.com, they don’t control any ad space on your tweet stream. ESPN no longer makes a penny from the first sports news you receive. Thats not good for them.
ESPN may be best served to create its own social networking tool. They are the worldwide leader in sports. It is time to lead the network towards a fresh and new direction.
