Amar’e Stoudemire Will Bring Us Fashion, Sports Via New Web Venture

Sports and fashion have always offered an interesting and appealing mix; a winning formula.  There is something about athleticism, money and access that is magnetic, and people can’t seem to get enough. Cases in point? Walt Frazier and Joe Namath.

Frazier and Namath were arguably the “cleanest” cats of their time. Money, clothes, and h…, well, you get the gist, right?

Amar’e Stoudemire understands the formula.

He is among a legion of athletes who go through great lengths to look their best, indulging in an enviable lifestyle that only professional sports can provide.

According to the New York Post, Stoudemire will launch his own website, focusing on sports (including fantasy basketball) and fashion, after brokering a very savvy deal with Big Lead Sports.

“This is definitely a great opportunity,” Stoudemire, a popular nine-year NBA veteran, told The Post yesterday.

Stoudemire is expected to try to boost fantasy basketball, which draws far fewer participants than fantasy baseball and football.

The hoops star, who went directly into pro basketball from high school, also says that the site has a strong educational component.

“From fantasy basketball, it’s a great way for you to learn math without you even knowing it,” he said.

Chris Russo, CEO of Big Lead Sports, said he’s excited about kicking off the NBA venture but declined to provide details around the financial aspects of the deal.


The fact that Amar’e Stoudemire now plays for the New York Knicks adds to his appeal.  Between he and Carmelo Anthony, Madison Square Garden will be one of the sexiest places to be in NY.  Bass Check.

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