In March, Boost Mobile unveiled a 128-foot billboard of New York Knick Carmelo Anthony for their “Be Heard” campaign.
Spike Lee filmed this commercial then created a series of video diaries offering a glimpse of what New York means to the All-Star Forward.
Carmelo Anthony speaks about becoming a Knick and playing in Madison Square Garden in Part 1 of the series…
Carmelo Anthony and Spike Lee team for Boost Mobile
In Parts Two and Three, Melo tells Spike what it was like growing up in the Red Hook housing project and pays the old hood a visit.
These vids look great. Leave it to Spike Lee to bring basketball stories to life with vivid color and candidness. Carmelo Anthony is much loved in New York. The Knicks will be a force to be reckoned with next season, and you KNOW Spike will be court side cheering them on at all the games.
