Marvel Comics (founded in 1939 as Timely Publications, and dubbed Atlas Comics in the fifties) is firmly woven into American fiber. The Fantastic Four, The Amazing Spider-Man and X-Men delighted fans both young and old, and still do to this day. To a comic book enthusiast, the Marvel brand is sacred.
Back in October, Marvel teamed up with ESPN The Magazine and the National Basketball Association to produce a series of comic-inspired mag covers featuring league players as super heroes. The collaboration was a big hit.
Now, Marvel Comics and the NBA are partnering again to launch an apparel line.
….Marvel Entertainment LLC and the National Basketball Association are launching a new line of clothing, including caps, T-shirts and sweat shirts, at the upcoming NBA All-Star game later this month. The line pairs famous super heroes with famous NBA teams, including Spider-Man and the Knicks, and features other heroes from Thor to Captain America and Iron Man dressed in NBA team colors.
The line will be introduced during NBA All-Star weekend in Los Angeles.
I can’t wait to get a peek. My only hope is that a female character will be added to the mix. How about Candace Parker as Storm?