LA Galaxy midfielder and all around heart throb David Beckham has a new business venture in the works and this one is strictly for the fellas.
Beckham has partnered with Swedish retailer H&M to sell his own line of body wear for men.
Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. “
The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.
He’s excited?
This photo campaign is gonna be incredible, and yes, I will be marching into H&M for a glance.
Not surprisingly, The Beckham brand continues to slaughter. David is not only considered a star soccer player in Europe and the States, he is a dedicated family man, and one of the most visually appealing athletes around (that’s a politically correct attempt to say that the man is FINE).
Look for David Beckham‘s Bodywear in H&M stores in February 2012.
David and his wife Victoria Beckham recently welcomed their fourth child, and first daughter, Harper Seven and are reportedly looking forward to a fifth.
