Blake Griffin Announced as Official Global Spokesperson for KIA

As his star continues to rise, Blake Griffin has inked a deal to represent Kia Motors America as their global spokesperson.

    Kia Motors America. (2011). Kia Motors America (KMA) is experiencing unprecedented growth – year-to-date sales are up an industry best 44.8 percent – and the company’s diverse sports marketing properties have driven dramatic increases in consumer awareness, perception and consideration for the brand. Today, KMA announced a groundbreaking partnership with one of the most recognizable young players in professional basketball, Blake Griffin, who will serve as an official spokesperson for the Kia Motors brand around the world. The multi-year deal builds upon the memorable connection forged between Griffin and Kia Motors after he leaped over a new 2011 Optima midsize sedan to win the 2011 Sprite Slam Dunk competition and footage of the dunk was featured in Kia’s advertising. Griffin is the only current professional basketball player with a global marketing relationship with an automaker. [Press Release]

Retrieved from PR Newswire

Blake Griffin was drafted first overall in the 2009 NBA Draft by the Los Angeles Clippers. After suffering two injuries during his rookie season, Griffin has not looked back and has quickly become one the league’s most exciting and promising players.

During the 2011 NBA All-Star weekend in Los Angeles, Griffin won the Sprite Slam Dunk Contest by jumping over a KIA for his dunk.

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